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In order to help you understand what we do, we have listed some questions
our clients asked us. If you have any questions of your own, send
them to us . We will be happy to find an answer for you.
Why do I need a web site?
A web site is a marketing tool, like your business card. Think of it as
your reception area, where your current and potential clients can find
information about your products and services form the convince of their
home with out visiting your premises.
Some good reasons to have a Web site are:
improve your business image,
improve customer service,
find new prospects,
increase visibility,
perform online transactions,
expand your market,
meet your customer expectations,
reduce costs,
and get up to speed before it is too late.
But before you plunge into creating a web site.. think about the pros
and cons of having one. Ask your self these questions:
Can my target market access the Internet?
What do I expect of the site? What goals the site need to meet?
Am I going to use the site as an information tool only? Or will I have
online money transaction, where customers can buy my product or service
online?
What kind of information I need in my site?
Do I have the technical background to take over the maintenance of the
site?
Do I have the tools (computer, software, internet connection) to perform
site maintenance?
What is a domain name?
Domain names are the familiar, easy to remember names for computers on
the Internet. They correspond to a series of numbers (called Internet
Protocol numbers) that serve as routing addresses on the Internet, like
http://www.shiftingweb.com. Domain names are used generally as a convenient
way of locating information and reaching others on the Internet. These
names are controlled by InterNIC to be sure there are not duplicates names.
They charge an initial fee to register your domain and an annual fee for
you to be able to keep your domain. If you do not have a domain name,
we will be happy to register one for you.
What is a URL?
A URL is a Uniform Resource Locator. This is the address of a page on
the Web like http://www.shiftingweb.com. Domain name and URL are the same.
What is E-Commerce?
E-commerce and e-business are defined as any business transaction performed
online.
Search Engine optimization and Meta tags?
There is more than 1 Billion web page (Source: Inktomi/NEC Study), and
about 91% of internet user use search engine like Google to navigate the
web.
Search engines use Meta tags (Keywords in the page HTML code) to find
out important information about your page and to list it in their index.
So when users type a keyword or phrase into a search engine query box,
they receive a listing of websites that offer information, products or
services related to that keyword. Search engines list the most qualified
websites at the top of the list. You will need to optimize your site in
order to gain higher ranking among search engines.
What does HTML stand for?
HTML stands for Hypertext Mark-up Language. This is the language that
World Wide Web documents use. It is a transportable language that all
browsers on all computers are able to read. HTML has grown since it was
first introduced and some of the newer features are not understood by
older browsers.
What does ASP stand for?
Active Server Pages are open, application environments in which you can
combine HTML, scripts, and reusable Active-X server components to create
dynamic and powerful Web-based business solutions. Active Server Pages
enable server-side scripting for IIS with native support for both VBScript
and JavaScript.
Who will own the work when the project is complete?
When the project is done and all parties are satisfied, you, the client,
will own all graphic files, except source files which can be made available.
Why do Website colors look different from monitor
to monitor?
Colors on the Internet are shown to you based on your local computer system
configurations. Thus, colors may look a little different on other computers.
This is unavoidable and should be considered when choosing a design.
What's FTP?
FTP (File Transfer Protocol) is a method of transferring files (web pages)
from your local computer to your web server. There are a variety of free
ftp software programs available on the Internet and they enable you to
update your website pages at any given time.
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